Senior Research Marketing Manager

Aetna Inc.
Jul 16, 2017
Jul 20, 2017
Employer Type
Direct Employer
Employment Type
Full Time

Sr. Manager provides leadership and insight from multiple sources that inform fact-based strategies/plans and provoke innovation to drive growth and financial performance. Is an internal planner consultant to marketing and business, leveraging assets and driving to strategic decisions and planning, not just report research findings.

The role requires championing the voice of the customer and proactive communication of important influences (such as STEEP, competitive conditions) and potential impact to the business. Seeking an inventive candidate who craves information and understands how to attack a problem by developing data-based hypotheses and test plans. Sets high standards for analytic and insight objectivity, data integrity and research ethics.

Works with business partners to summarize current knowledge and identify gaps that they need filled in order to make better decisions. Demonstrates strong listening & communication skills to collect contextual information, reframe requests and negotiate difficult constituencies ensuring maximum learning value for the time / budget spent on research.

Support the business development of Member Engagement strategy and initiatives to increase health engagement of our members. Draws on primary/secondary market research, competitive, analytics, to assist with all aspects of Member Engagement (strategy, planning, intended behavioral outcomes, engagement design and evaluation in iterative test environment).

Fundamental Components:

Engage marketers and business leaders to understand strategic, tactical plans and priorities. Consistently develop compelling insights into action, supplement project recommendations with professional point of view informed by experience; have conviction about recos and lead dialog with business stakeholders. Involve business partners in process, enabling them to help others apply insights into the business.

Think big picture: contribute to planning and curate learning agendas for one/more lines of business. Exhibit consulting leadership including effective meeting facilitation and communication skills such as storytelling and conclusion-based writing. Design deliverables to generate discussion to provoke business action; present findings to achieve objectives and respond to unexpected reactions; encourage debate around recommendations and consistently advocate for customer point of view.

Independently manage development, project management, design, execution (DIY and full-service) and socialization of primary market research. Consult with other Aetna internal clients and business stakeholders. Identify/manage required resources for initiatives; leverage existing research before starting new research. Apply knowledge of primary/secondary research methods for increasingly challenging questions. With knowledge of business priorities, interpret findings and strategic implications in context of Aetnas strategy and operations; create presentations to succinctly convey complex information.

Effectively manage external research: Identify appropriate vendors and resources for recommended method; Manage vendor negotiation, contracting, timelines and budgets; Oversee deliverables for quality; Optimize partner contribution by sharing in-depth business background on issues/needs. Reframe internal requests and negotiate difficult constituencies ensuring maximum learning value for time/budget spent.

Seek innovative methods to develop strategic plans: identify/summarize knowledge across projects, identify most meaningful patterns across internal/external data sources, use to influence the business; proactively identify knowledge gaps; advise most appropriate insight generation techniques; use experience to improve recommendations. Generate new insights using broad experience: techniques (qualitative, quantitative, secondary) approaches (projective, ethnographic, observation, statistical), and expertise (psychologists, anthropologists, statisticians).


10+ years client-side custom market research, planning in ad/creative/innovation agency, or account management research supplier.

Health insurance, health related or B2C financial services preferred

Bachelor's required (in fields such as Marketing, Business, Communications, and Social Sciences), Masters preferred.


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - Marketing/Market Research/7-10 Years

Functional - Marketing/Strategy development/7-10 Years

Telework Specifications:

MA - Wellesley, NY NYC, or CT - Hartford office. Option for some remote based work.


Are you attracted to change? Join Aetna Enterprise Intelligence, a friendly, collaborative and dynamic team during a time of transformative growth in Health Care, Aetna and the Marketing function and Enterprise Intelligence itsel.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Employment Type Regular Career Band Description ProfessionalPosted by StartWire