Marketing Coordinator

Location
Farmington, Connecticut
Salary
Range $27,000-37,000
Posted
Aug 21, 2017
Closes
Oct 20, 2017
Role
Marketing
Industry
Banking
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time

ESSENTIAL FUNCTIONS:

• Provide support for private label products/services including the Visa credit card program - coordinating promotions, card/product maintenance and customer service.

• Assist with research and writing of industry related articles

• Coordinate charitable/PR program in branch network.

• Manage state association relationships, marketing opportunities, calendar of events

• Effectively create communications directed at various target audiences.

• Communicate product introductions and product enhancements/issues to clients and promote InsurBanc articles to clients and prospects

• Coordinate the production and distribution of marketing materials

• Utilize customer information system to produce monthly reports, adhoc reports and cross-sell mailing matrix

• Implement trade publication calendar

• Maintain relationship with various production vendors and order supplies when needed

• Assist in marketing budget administration by maintaining invoices and tracking; and recording expenses

• Ensure activities within assigned functional area are in compliance with Bank Policy, State and Federal Regulations

• Assist with customer service calls within the Bank

• Travel to various Branches monthly (throughout Fairfield County)

• Complete all Training by deadlines

• Regular and predictable attendance

• Perform other related duties as assigned

                                                               

KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong, effective communication skills and an ability to effectively communicate to a variety of target audiences a must.
  • Familiarity and skill with the tools of the trade in marketing including PR, written communications, website development, market research and social media.
  • Self-motivated and detail oriented with the ability to handle multiple assignments quickly and efficiently, meet deadlines and follow-through on assignments
  • Ability to see the big picture and provide useful input.
  • Manage all project details, timelines and provide solutions when unexpected delays and challenges arise.
  • Ensure activities within assignments are in compliance with Bank Policy State and Federal regulations.
  • High degree of accuracy and attention to detail
  • Sound judgement skills

TRAINING AND EXPERIENCE:

• Bachelor’s Degree in Marketing, Advertising or Public Relations

• One to two years of marketing experience (developing/implementing    marketing programs and materials) 

• Proficient with Microsoft Word, Excel and PowerPoint